Food Truck Market: ZIP 90660
Opportunity Score
59
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90660 is an urban area with moderate foot traffic. with a population of 60,272 and household incomes above the national median ($88,201). The area has 95 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
60,272
Population
$88,201
Median Income
+18% vs. national
Urban
Area Type
12.0/20
Foot Traffic
Walkable
Median Age: 40.4 —
older demographic, may prefer sit-down options.
College-Educated: 11.3% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90660.
3
Food Trucks
Low competition — room to establish
0.5 per 10K residents
25
Sit-Down Restaurants
4.1 per 10K residents
70
Fast Food / Counter
11.6 per 10K residents
What this means:
Food trucks are 3.1% of the food scene here (3 trucks vs. 95 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,786
Median Gross Rent
$650 K
Median Home Value
5
Bank Branches
$820 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Food Trucks
- 3
- Restaurants
- 95
- Bank Branches
- 5
vs. National Average
Median Income
+18% vs. $74,580
Walkability
+1.5 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
90606
1.8 mi
Pop: 32,057
$100,428
Walk: 14.5
90640
2.3 mi
Pop: 61,382
$79,625
Walk: 11.6
90240
3.1 mi
Pop: 24,853
$101,904
Walk: 13.3
90040
4.2 mi
Pop: 11,430
$74,472
Walk: 14.7
90670
4.3 mi
Pop: 17,851
$88,872
Walk: 13.7
90601
4.3 mi
Pop: 30,078
$104,052
Walk: 12.4
90241
4.4 mi
Pop: 45,319
$88,006
Walk: 15.0
91755
4.6 mi
Pop: 26,810
$76,382
Walk: 14.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits