FoodTruckCost
Home California ZIP 91770

Food Truck Costs Near Rosemead, CA (91770)

Opportunity Score
53 / 100 Fair
Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 91770 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 91770 is an urban area. with a population of 58,893 and household incomes near the national median ($73,757). The area has 129 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

58,893
Population
$73,757
Median Income
-1% vs. national
Urban
Area Type
Median Age: 44.6 — older demographic, may prefer sit-down options.
College-Educated: 17.3% — value-focused market, keep prices competitive.

Competition

Food Trucks and related businesses in ZIP 91770.

3
Food Trucks
Low competition — room to establish
0.5 per 10K residents
65
Sit-Down Restaurants
11.0 per 10K residents
64
Fast Food / Counter
10.9 per 10K residents
What this means: Food Trucks are 2.3% of the relevant market in ZIP 91770 (3 vs. 129 related businesses). Food Trucks are underrepresented — customers have few options, but related business presence proves local demand.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,740
Median Gross Rent
$710 K
Median Home Value
8
Bank Branches
$1.5 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Low Competition, Proven Demand

Only 3 food trucks registered here against 129 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Compare with Another ZIP

Side-by-side: opportunity score, income, walkability, competition, and rent.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits