Food Truck Market: ZIP 90023
Opportunity Score
55
/ 100
Fair
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90023 is an urban area with high foot traffic. with a population of 43,857 and household incomes near the national median ($59,057). The area has 47 restaurants and just 3 food trucks — low competition with strong demand signals.
Area Profile
43,857
Population
$59,057
Median Income
-21% vs. national
Urban
Area Type
15.2/20
Foot Traffic
Very Walkable
Median Age: 32.7 —
mixed-age market, broad menu appeal.
College-Educated: 6.4% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90023.
3
Food Trucks
Low competition — room to establish
0.7 per 10K residents
13
Sit-Down Restaurants
3.0 per 10K residents
34
Fast Food / Counter
7.8 per 10K residents
What this means:
Food trucks are 6.0% of the food scene here (3 trucks vs. 47 restaurants).
Moderate truck presence — demand is proven but not saturated.
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,488
Median Gross Rent
$640 K
Median Home Value
3
Bank Branches
$610 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Food Trucks
- 3
- Restaurants
- 47
- Bank Branches
- 3
vs. National Average
Median Income
-21% vs. $74,580
Walkability
+4.7 pts vs. national avg
Food Trucks
3 vs. ~3 median
Nearby Markets
90058
1.8 mi
Pop: 3,585
$37,557
Walk: 15.1
90063
1.8 mi
Pop: 48,397
$72,942
Walk: 13.9
90033
2.1 mi
Pop: 45,647
$59,652
Walk: 15.4
90270
2.5 mi
Pop: 24,218
$61,165
Walk: 14.3
90021
2.7 mi
Pop: 2,897
$32,222
Walk: 16.7
90022
3.0 mi
Pop: 60,343
$67,967
Walk: 14.9
90013
3.2 mi
Pop: 14,357
$36,948
90255
3.2 mi
Pop: 69,349
$64,766
Walk: 14.1
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits