Food Truck Market: ZIP 90723
Opportunity Score
75
/ 100
Good
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90723 is an urban area with moderate foot traffic. with a population of 52,050 and household incomes above the national median ($75,250). There are 69 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
52,050
Population
$75,250
Median Income
+1% vs. national
Urban
Area Type
14.2/20
Foot Traffic
Very Car-Dependent
Median Age: 33.4 —
mixed-age market, broad menu appeal.
College-Educated: 9.5% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90723.
20
Sit-Down Restaurants
3.8 per 10K residents
49
Fast Food / Counter
9.4 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$1,875
Median Gross Rent
$530 K
Median Home Value
5
Bank Branches
$880 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 69
- Bank Branches
- 5
vs. National Average
Median Income
+1% vs. $74,580
Walkability
+3.7 pts vs. national avg
Nearby Markets
90242
2.4 mi
Pop: 40,767
$89,075
Walk: 13.9
90805
2.6 mi
Pop: 92,402
$73,415
Walk: 12.7
90706
2.8 mi
Pop: 76,819
$78,722
Walk: 13.7
90221
2.9 mi
Pop: 50,659
$72,937
Walk: 14.1
90262
3.0 mi
Pop: 64,235
$75,194
Walk: 13.7
90280
3.6 mi
Pop: 91,365
$74,651
Walk: 13.9
90712
3.7 mi
Pop: 30,800
$122,435
Walk: 10.5
90241
3.9 mi
Pop: 45,319
$88,006
Walk: 15.0
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits