Food Truck Market: ZIP 90650
Opportunity Score
81
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 90650 is an urban area with moderate foot traffic. with a population of 99,900 and household incomes well above the national median ($100,085). There are 121 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
99,900
Population
$100,085
Median Income
+34% vs. national
Urban
Area Type
13.8/20
Foot Traffic
Walkable
Median Age: 37.3 —
mixed-age market, broad menu appeal.
College-Educated: 14.7% —
value-focused market, keep prices competitive.
Competition
Food service establishments in ZIP 90650.
33
Sit-Down Restaurants
3.3 per 10K residents
88
Fast Food / Counter
8.8 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,090
Median Gross Rent
$640 K
Median Home Value
6
Bank Branches
$1.1 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Walkable
- Restaurants
- 121
- Bank Branches
- 6
vs. National Average
Median Income
+34% vs. $74,580
Walkability
+3.3 pts vs. national avg
Nearby Markets
90670
2.2 mi
Pop: 17,851
$88,872
Walk: 13.7
90701
2.8 mi
Pop: 15,889
$101,004
Walk: 15.0
90703
2.9 mi
Pop: 48,108
$134,987
Walk: 14.2
90706
3.4 mi
Pop: 76,819
$78,722
Walk: 13.7
90241
4.0 mi
Pop: 45,319
$88,006
Walk: 15.0
90240
4.1 mi
Pop: 24,853
$101,904
Walk: 13.3
90242
4.1 mi
Pop: 40,767
$89,075
Walk: 13.9
90713
4.6 mi
Pop: 28,221
$133,419
Walk: 9.5
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits