FoodTruckCost
Home Market Analysis

Food Truck Market: ZIP 91101

Opportunity Score
87 / 100 Excellent
Based on walkability, population density, income levels, and food truck competition.

Market Summary

ZIP 91101 is an urban area with high foot traffic. with a population of 21,165 and household incomes above the national median ($87,813). There are 91 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

21,165
Population
$87,813
Median Income
+18% vs. national
Urban
Area Type
19.3/20
Foot Traffic
Very Walkable
Median Age: 36.5 — mixed-age market, broad menu appeal.
College-Educated: 49.3% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 91101.

49
Sit-Down Restaurants
23.2 per 10K residents
42
Fast Food / Counter
19.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,270
Median Gross Rent
$680 K
Median Home Value
20
Bank Branches
$6.6 M deposits

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits