Food Truck Market: ZIP 91101
Opportunity Score
87
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 91101 is an urban area with high foot traffic. with a population of 21,165 and household incomes above the national median ($87,813). There are 91 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
21,165
Population
$87,813
Median Income
+18% vs. national
Urban
Area Type
19.3/20
Foot Traffic
Very Walkable
Median Age: 36.5 —
mixed-age market, broad menu appeal.
College-Educated: 49.3% —
strong appetite for artisan/specialty food.
Competition
Food service establishments in ZIP 91101.
49
Sit-Down Restaurants
23.2 per 10K residents
42
Fast Food / Counter
19.8 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,270
Median Gross Rent
$680 K
Median Home Value
20
Bank Branches
$6.6 M deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Walkable
- Restaurants
- 91
- Bank Branches
- 20
vs. National Average
Median Income
+18% vs. $74,580
Walkability
+8.8 pts vs. national avg
Nearby Markets
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91125
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91104
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91105
2.0 mi
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91103
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91108
2.4 mi
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91030
2.9 mi
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3.3 mi
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Walk: 12.7
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits