Food Truck Market: ZIP 91104
Opportunity Score
85
/ 100
Excellent
Based on walkability, population density, income levels, and food truck competition.
Market Summary
ZIP 91104 is an urban area with moderate foot traffic. with a population of 35,937 and household incomes well above the national median ($105,958). There are 51 restaurants here but no registered food trucks — an untapped market with proven dining demand.
Area Profile
35,937
Population
$105,958
Median Income
+42% vs. national
Urban
Area Type
14.3/20
Foot Traffic
Very Car-Dependent
Median Age: 41.7 —
older demographic, may prefer sit-down options.
College-Educated: 36.4% —
balanced market for quality & value.
Competition
Food service establishments in ZIP 91104.
20
Sit-Down Restaurants
5.6 per 10K residents
31
Fast Food / Counter
8.6 per 10K residents
Operating Costs
Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.
$2,063
Median Gross Rent
$1.1 M
Median Home Value
2
Bank Branches
$520 K deposits
Quick Facts
- Area Type
- Urban
- Foot Traffic
- Very Car-Dependent
- Restaurants
- 51
- Bank Branches
- 2
vs. National Average
Median Income
+42% vs. $74,580
Walkability
+3.8 pts vs. national avg
Nearby Markets
91101
1.7 mi
Pop: 21,165
$87,813
Walk: 19.3
91106
1.8 mi
Pop: 23,910
$90,028
Walk: 15.8
91125
1.9 mi
Pop: 1,000
$-666,666,700
Walk: 16.6
91001
2.2 mi
Pop: 35,475
$134,903
Walk: 12.7
91107
2.5 mi
Pop: 32,316
$126,449
Walk: 14.9
91103
2.8 mi
Pop: 25,142
$93,660
Walk: 12.4
91108
3.0 mi
Pop: 12,401
$204,847
Walk: 14.0
91105
3.5 mi
Pop: 12,531
$156,791
Walk: 13.4
Check Another Market
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Data sources
U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits