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Food Truck Market: ZIP 91402

Opportunity Score

54 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91402 has strong foot traffic at 14.0/20 on the EPA walkability index. Income slightly below the national average ($57,369). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91402 is an urban area with moderate foot traffic. with a population of 65,754 and household incomes near the national median ($57,369). The area has 84 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

65,754

Population

$57,369

Median Income

-23% vs. national

Urban

Area Type

14.0/20

Foot Traffic

Very Car-Dependent

Median Age: 35.1 — mixed-age market, broad menu appeal.

College-Educated: 12.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91402.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

4.6 per 10K residents

Fast Food / Counter

8.2 per 10K residents

What this means: Food trucks are 3.4% of the food scene here (3 trucks vs. 84 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,674

Median Gross Rent

$620 K

Median Home Value

Bank Branches

$1 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $57,369.

Low Competition, Proven Demand

Only 3 food trucks registered here against 84 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.