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Food Truck Market: ZIP 91406

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91406 has strong foot traffic at 14.4/20 on the EPA walkability index. Income near the national average ($78,429). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91406 is an urban area with moderate foot traffic. with a population of 51,953 and household incomes above the national median ($78,429). With 6 food trucks and 65 restaurants, this is an active food scene.

Area Profile

51,953

Population

$78,429

Median Income

+5% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 21.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91406.

Food Trucks

Moderate — proven market

1.2 per 10K residents

Sit-Down Restaurants

5.6 per 10K residents

Fast Food / Counter

6.9 per 10K residents

What this means: Food trucks are 8.5% of the food scene here (6 trucks vs. 65 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,906

Median Gross Rent

$810 K

Median Home Value

Bank Branches

$290 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.