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Food Truck Market: ZIP 91711

Opportunity Score

91 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91711 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 64% above the national figure — $121,970 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 91711 is an urban area with moderate foot traffic. with a population of 37,538 and household incomes well above the national median ($121,970). There are 78 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,538

Population

$121,970

Median Income

+64% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 40.4 — older demographic, may prefer sit-down options.

College-Educated: 39.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 91711.

Sit-Down Restaurants

12.5 per 10K residents

Fast Food / Counter

8.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,990

2BR Fair Market Rent

$2,135

Median Gross Rent

$870 K

Median Home Value

Bank Branches

$2 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $360–$560 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.