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Food Truck Market: ZIP 91763

Opportunity Score

73 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91763 has strong foot traffic at 13.4/20 on the EPA walkability index. Income near the national average ($77,627). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91763 is an urban area with moderate foot traffic. with a population of 37,515 and household incomes above the national median ($77,627). There are 75 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,515

Population

$77,627

Median Income

+4% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 33.3 — mixed-age market, broad menu appeal.

College-Educated: 11.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91763.

Sit-Down Restaurants

9.1 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,420

2BR Fair Market Rent

$1,767

Median Gross Rent

$550 K

Median Home Value

Bank Branches

$370 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $290–$490 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.