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Food Truck Market: ZIP 91764

Opportunity Score

72 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 91764 has decent foot traffic at 12.4/20 on the EPA walkability index. Income near the national average ($75,605). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 91764 is an urban area with moderate foot traffic. with a population of 55,412 and household incomes above the national median ($75,605). There are 119 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

55,412

Population

$75,605

Median Income

+1% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 31.9 — mixed-age market, broad menu appeal.

College-Educated: 11.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 91764.

Sit-Down Restaurants

8.3 per 10K residents

Fast Food / Counter

13.2 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,840

2BR Fair Market Rent

$2,039

Median Gross Rent

$520 K

Median Home Value

Bank Branches

$1.6 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $340–$540 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.