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Food Truck Market: ZIP 92102

Opportunity Score
58 / 100 Fair
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92102 has strong foot traffic at 15.4/20 on the EPA walkability index. Income slightly below the national average ($71,319). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92102 is an urban area with high foot traffic. with a population of 39,001 and household incomes near the national median ($71,319). The area has 57 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

39,001
Population
$71,319
Median Income
-4% vs. national
Urban
Area Type
15.4/20
Foot Traffic
Very Walkable
Median Age: 33.9 — mixed-age market, broad menu appeal.
College-Educated: 20.4% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92102.

3
Food Trucks
Low competition — room to establish
0.8 per 10K residents
27
Sit-Down Restaurants
6.9 per 10K residents
30
Fast Food / Counter
7.7 per 10K residents
What this means: Food trucks are 5.0% of the food scene here (3 trucks vs. 57 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,560
2BR Fair Market Rent
$1,855
Median Gross Rent
$650 K
Median Home Value
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 57 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits