Is ZIP 92113 a good market for a food truck?

ZIP 92113 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 92113?

The median household income in ZIP 92113 is $59,177, 21% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 92113?

ZIP 92113 scores 14.4/20 on the EPA walkability index, rated "Very Car-Dependent". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 92113

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92113 has strong foot traffic at 14.4/20 on the EPA walkability index. Income slightly below the national average ($59,177). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 92113 is an urban area with moderate foot traffic. with a population of 49,047 and household incomes near the national median ($59,177). There are 70 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

49,047

Population

$59,177

Median Income

-21% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 32.0 — mixed-age market, broad menu appeal.

College-Educated: 6.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92113.

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

9.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,220

2BR Fair Market Rent

$1,608

Median Gross Rent

$560 K

Median Home Value

Bank Branches

$210 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $270–$470 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $59,177.