FoodTruckCost
Home California ZIP 92107

Food Truck Market: ZIP 92107

Opportunity Score
69 / 100 Good
Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92107 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 44% above the national median — $107,262 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92107 is an urban area with moderate foot traffic. with a population of 29,789 and household incomes well above the national median ($107,262). The area has 66 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

29,789
Population
$107,262
Median Income
+44% vs. national
Urban
Area Type
14.4/20
Foot Traffic
Very Car-Dependent
Median Age: 36.4 — mixed-age market, broad menu appeal.
College-Educated: 47.5% — strong appetite for artisan/specialty food.

Competition

Food service establishments in ZIP 92107.

5
Food Trucks
Low competition — room to establish
1.7 per 10K residents
43
Sit-Down Restaurants
14.4 per 10K residents
23
Fast Food / Counter
7.7 per 10K residents
What this means: Food trucks are 7.0% of the food scene here (5 trucks vs. 66 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,100
2BR Fair Market Rent
$2,208
Median Gross Rent
$1.2 M
Median Home Value
2
Bank Branches
$340 K deposits
Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $370–$570 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Premium Pricing Holds Here

Income levels and education rates both point toward a market that will pay for quality. Specialty ingredients, dietary accommodations, and strong branding all command price premiums in this ZIP. Don't race to the bottom.

Low Competition, Proven Demand

Only 5 food trucks registered here against 66 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Quick Facts

Area Type
Urban
Foot Traffic
Very Car-Dependent
Food Trucks
5
Restaurants
66
Bank Branches
2

vs. National Average

Median Income
+44% vs. $74,580
Walkability
+3.9 pts vs. national avg
Food Trucks
5 vs. ~3 median

Check Another Market

Or estimate startup costs with our food truck cost calculator.

Data sources

U.S. Census Bureau (ACS, ZBP) · HUD Fair Market Rents · EPA Walkability Index · USDA RUCA · IRS SOI · FDIC Summary of Deposits