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Food Truck Market: ZIP 92110

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92110 sits in the above-average walkability at 14.7/20 on the EPA index. Median income runs 37% above the national median — $102,508 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92110 is an urban area with moderate foot traffic. with a population of 31,186 and household incomes well above the national median ($102,508). The area has 142 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

31,186

Population

$102,508

Median Income

+37% vs. national

Urban

Area Type

14.7/20

Foot Traffic

Very Car-Dependent

Median Age: 34.2 — mixed-age market, broad menu appeal.

College-Educated: 36.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 92110.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

24.7 per 10K residents

Fast Food / Counter

20.8 per 10K residents

What this means: Food trucks are 2.1% of the food scene here (3 trucks vs. 142 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,150

2BR Fair Market Rent

$2,298

Median Gross Rent

$890 K

Median Home Value

Bank Branches

$730 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $380–$580 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 142 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.