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Food Truck Market: ZIP 92111

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92111 sits in the above-average walkability at 12.5/20 on the EPA index. Median income runs 27% above the national median — $95,081 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92111 is an urban area with moderate foot traffic. with a population of 45,888 and household incomes above the national median ($95,081). The area has 226 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

45,888

Population

$95,081

Median Income

+27% vs. national

Urban

Area Type

12.5/20

Foot Traffic

Walkable

Median Age: 37.9 — mixed-age market, broad menu appeal.

College-Educated: 31.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 92111.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

133

Sit-Down Restaurants

29.0 per 10K residents

Fast Food / Counter

20.3 per 10K residents

What this means: Food trucks are 1.7% of the food scene here (4 trucks vs. 226 restaurants). Mobile food is underrepresented — customers have few options.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,720

2BR Fair Market Rent

$2,049

Median Gross Rent

$750 K

Median Home Value

Bank Branches

$2.3 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 226 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.