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Food Truck Market: ZIP 92373

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92373 sits in the above-average walkability at 10.0/20 on the EPA index. Median income runs 33% above the national median — $99,354 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92373 is an urban area with moderate foot traffic. with a population of 34,816 and household incomes above the national median ($99,354). There are 81 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,816

Population

$99,354

Median Income

+33% vs. national

Urban

Area Type

10.0/20

Foot Traffic

Walkable

Median Age: 38.3 — mixed-age market, broad menu appeal.

College-Educated: 36.8% — balanced market for quality & value.

Competition

Food service establishments in ZIP 92373.

Sit-Down Restaurants

11.5 per 10K residents

Fast Food / Counter

11.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,730

2BR Fair Market Rent

$1,886

Median Gross Rent

$710 K

Median Home Value

Bank Branches

$2.1 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.