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Food Truck Market: ZIP 92374

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92374 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 29% above the national median — $96,237 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92374 is an urban area with moderate foot traffic. with a population of 44,287 and household incomes above the national median ($96,237). There are 81 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,287

Population

$96,237

Median Income

+29% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 33.2 — mixed-age market, broad menu appeal.

College-Educated: 23.3% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92374.

Sit-Down Restaurants

7.2 per 10K residents

Fast Food / Counter

11.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,540

2BR Fair Market Rent

$1,972

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$700 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.