Home › California › ZIP 92707

Food Truck Market: ZIP 92707

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92707 sits in the above-average walkability at 14.4/20 on the EPA index. Median income runs 33% above the national median — $99,491 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92707 is an urban area with moderate foot traffic. with a population of 59,213 and household incomes above the national median ($99,491). The area has 45 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

59,213

Population

$99,491

Median Income

+33% vs. national

Urban

Area Type

14.4/20

Foot Traffic

Very Car-Dependent

Median Age: 32.8 — mixed-age market, broad menu appeal.

College-Educated: 10.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92707.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

3.0 per 10K residents

Fast Food / Counter

4.6 per 10K residents

What this means: Food trucks are 10.0% of the food scene here (5 trucks vs. 45 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,530

2BR Fair Market Rent

$2,141

Median Gross Rent

$640 K

Median Home Value

Bank Branches

$9.9 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $300–$500 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 45 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.