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Food Truck Market: ZIP 92780

Opportunity Score

66 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 92780 sits in the above-average walkability at 13.7/20 on the EPA index. Median income runs 32% above the national median — $98,647 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 92780 is an urban area with moderate foot traffic. with a population of 54,495 and household incomes above the national median ($98,647). The area has 136 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

54,495

Population

$98,647

Median Income

+32% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 35.4 — mixed-age market, broad menu appeal.

College-Educated: 24.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 92780.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

12.7 per 10K residents

Fast Food / Counter

12.3 per 10K residents

What this means: Food trucks are 3.5% of the food scene here (5 trucks vs. 136 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,680

2BR Fair Market Rent

$2,211

Median Gross Rent

$830 K

Median Home Value

Bank Branches

$3.4 M deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $320–$520 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 136 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.