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Food Truck Market: ZIP 93063

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93063 sits in the above-average walkability at 13.0/20 on the EPA index. Median income runs 66% above the national figure — $124,030 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93063 is an urban area with moderate foot traffic. with a population of 56,110 and household incomes well above the national median ($124,030). The area has 77 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

56,110

Population

$124,030

Median Income

+66% vs. national

Urban

Area Type

13.0/20

Foot Traffic

Walkable

Median Age: 42.6 — older demographic, may prefer sit-down options.

College-Educated: 26.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93063.

Food Trucks

Low competition — room to establish

0.5 per 10K residents

Sit-Down Restaurants

5.9 per 10K residents

Fast Food / Counter

7.8 per 10K residents

What this means: Food trucks are 3.8% of the food scene here (3 trucks vs. 77 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,840

2BR Fair Market Rent

$2,385

Median Gross Rent

$750 K

Median Home Value

Bank Branches

$580 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $340–$540 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 77 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.