Is ZIP 93101 a good market for a food truck?

ZIP 93101 scores 78/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 93101?

The median household income in ZIP 93101 is $79,868, 7% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › California › ZIP 93101

Food Truck Costs Near Santa Barbara, CA (93101)

Opportunity Score

78 / 100 Good

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 93101 is a car-dependent urban area. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 93101 is an urban area. with a population of 30,496 and household incomes above the national median ($79,868). There are 164 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

30,496

Population

$79,868

Median Income

+7% vs. national

Urban

Area Type

Median Age: 32.9 — mixed-age market, broad menu appeal.

College-Educated: 27.7% — balanced market for quality & value.

Competition

Food Trucks and related businesses in ZIP 93101.

102

Sit-Down Restaurants

33.4 per 10K residents

Fast Food / Counter

20.3 per 10K residents

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$2,109

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$4.4 M deposits

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.