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Food Truck Market: ZIP 93103

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93103 sits in the above-average walkability at 14.6/20 on the EPA index. Median income runs 58% above the national median — $118,118 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93103 is an urban area with moderate foot traffic. with a population of 19,803 and household incomes well above the national median ($118,118). The area has 37 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

19,803

Population

$118,118

Median Income

+58% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 39.8 — mixed-age market, broad menu appeal.

College-Educated: 34.2% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93103.

Food Trucks

Low competition — room to establish

2.0 per 10K residents

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

14.1 per 10K residents

What this means: Food trucks are 9.8% of the food scene here (4 trucks vs. 37 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$3,180

2BR Fair Market Rent

$2,407

Median Gross Rent

$1.6 M

Median Home Value

Bank Branches

$82 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $380–$580 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 37 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.