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Food Truck Market: ZIP 93306

Opportunity Score

56 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93306 has decent foot traffic at 12.8/20 on the EPA walkability index. Income slightly below the national average ($66,988). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93306 is an urban area with moderate foot traffic. with a population of 73,370 and household incomes near the national median ($66,988). The area has 78 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

73,370

Population

$66,988

Median Income

-10% vs. national

Urban

Area Type

12.8/20

Foot Traffic

Walkable

Median Age: 32.4 — mixed-age market, broad menu appeal.

College-Educated: 11.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93306.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

3.4 per 10K residents

Fast Food / Counter

7.2 per 10K residents

What this means: Food trucks are 6.0% of the food scene here (5 trucks vs. 78 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,380

2BR Fair Market Rent

$1,219

Median Gross Rent

$290 K

Median Home Value

Bank Branches

$860 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $66,988.

Low Competition, Proven Demand

Only 5 food trucks registered here against 78 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.