Home › California › ZIP 93308

Food Truck Market: ZIP 93308

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93308 has decent foot traffic at 11.0/20 on the EPA walkability index. Income slightly below the national average ($59,511). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93308 is an urban area with moderate foot traffic. with a population of 55,788 and household incomes near the national median ($59,511). There are 93 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

55,788

Population

$59,511

Median Income

-20% vs. national

Urban

Area Type

11.0/20

Foot Traffic

Walkable

Median Age: 36.6 — mixed-age market, broad menu appeal.

College-Educated: 11.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93308.

Sit-Down Restaurants

5.7 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,440

2BR Fair Market Rent

$1,260

Median Gross Rent

$300 K

Median Home Value

Bank Branches

$1.1 M deposits

Commissary estimate: This is a higher-cost area. Monthly commissary kitchen rentals typically run $170–$370 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $59,511.