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Food Truck Market: ZIP 93422

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93422 has decent foot traffic at 11.1/20 on the EPA walkability index. Income near the national average ($89,916). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93422 is an urban area with moderate foot traffic. with a population of 33,512 and household incomes above the national median ($89,916). There are 67 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,512

Population

$89,916

Median Income

+21% vs. national

Urban

Area Type

11.1/20

Foot Traffic

Walkable

Median Age: 41.3 — older demographic, may prefer sit-down options.

College-Educated: 21.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93422.

Sit-Down Restaurants

11.3 per 10K residents

Fast Food / Counter

8.7 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,050

2BR Fair Market Rent

$1,841

Median Gross Rent

$690 K

Median Home Value

Bank Branches

$650 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $250–$450 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.