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Food Truck Market: ZIP 93702

Opportunity Score

49 / 100 Fair

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93702 scores 13.9/20 for walkability — foot traffic is there. Income levels run 40% below the national average though, which puts real pressure on menu pricing. Value-forward concepts outperform premium ones in markets like this. Customers in this ZIP are price-conscious. That's not a reason to avoid it — it's a reason to price correctly from day one.

Market Summary

ZIP 93702 is an urban area with moderate foot traffic. with a population of 45,241 and household incomes below the national median ($44,849). The area has 37 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

45,241

Population

$44,849

Median Income

-40% vs. national

Urban

Area Type

13.9/20

Foot Traffic

Walkable

Median Age: 29.7 — young market, strong street food demand.

College-Educated: 5.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93702.

Food Trucks

Low competition — room to establish

0.7 per 10K residents

Sit-Down Restaurants

2.9 per 10K residents

Fast Food / Counter

5.3 per 10K residents

What this means: Food trucks are 7.5% of the food scene here (3 trucks vs. 37 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,340

2BR Fair Market Rent

$1,110

Median Gross Rent

$210 K

Median Home Value

Bank Branches

$100 K deposits

Commissary estimate: This is a moderate-cost area. Monthly commissary kitchen rentals typically run $160–$360 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $44,849.

Low Competition, Proven Demand

Only 3 food trucks registered here against 37 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.