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Food Truck Market: ZIP 93726

Opportunity Score

65 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93726 has strong foot traffic at 14.3/20 on the EPA walkability index. Income slightly below the national average ($51,913). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93726 is an urban area with moderate foot traffic. with a population of 44,766 and household incomes near the national median ($51,913). There are 58 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

44,766

Population

$51,913

Median Income

-30% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 30.6 — mixed-age market, broad menu appeal.

College-Educated: 10.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93726.

Sit-Down Restaurants

4.5 per 10K residents

Fast Food / Counter

8.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,254

Median Gross Rent

$270 K

Median Home Value

Bank Branches

$260 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $51,913.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.