Is ZIP 93930 a good market for a food truck?

ZIP 93930 scores 68/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 93930?

The median household income in ZIP 93930 is $72,555, 3% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 93930?

ZIP 93930 scores 11.4/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 93930

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93930 has decent foot traffic at 11.4/20 on the EPA walkability index. Income slightly below the national average ($72,555). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 93930 is an suburban area with moderate foot traffic. with a population of 17,124 and household incomes near the national median ($72,555). There are 22 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

17,124

Population

$72,555

Median Income

-3% vs. national

Suburban

Area Type

11.4/20

Foot Traffic

Walkable

Median Age: 30.2 — mixed-age market, broad menu appeal.

College-Educated: 8.8% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 93930.

Sit-Down Restaurants

3.5 per 10K residents

Fast Food / Counter

9.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,600

2BR Fair Market Rent

$1,537

Median Gross Rent

$400 K

Median Home Value

Bank Branches

$420 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.