Is ZIP 93954 a good market for a food truck?

ZIP 93954 scores 18/100 on our food truck opportunity index — a challenging market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 93954?

The median household income in ZIP 93954 is $54,450, 27% below the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

Home › California › ZIP 93954

Food Truck Costs Near San Lucas, CA (93954)

Opportunity Score

18 / 100 Challenging

Based on walkability, population density, income levels, and local business competition.

Market Profile

ZIP 93954 is a car-dependent suburban market. Walkability scores low — below the national average of 10.5. Most customers arrive by vehicle, so parking access matters more than foot traffic. Event catering and business park lunch routes outperform traditional street corners here.

Market Summary

ZIP 93954 is an suburban area. with a population of 269 and household incomes near the national median ($54,450).

Area Profile

269

Population

$54,450

Median Income

-27% vs. national

Suburban

Area Type

Median Age: 42.4 — older demographic, may prefer sit-down options.

College-Educated: 1.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect space, labor, and operating expenses.

$1,643

Median Gross Rent

$300 K

Median Home Value

What to Expect Here

Go Where the Crowd Is

Low walkability means foot traffic isn't your friend. Farmers markets, corporate campuses, breweries with food programs, and private events are your revenue base. Get on Roaming Hunger or a local catering platform before you open.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $54,450.