Is ZIP 93933 a good market for a food truck?

ZIP 93933 scores 79/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 93933?

The median household income in ZIP 93933 is $92,625, 24% above the national median of $74,580. Higher incomes support premium pricing and specialty food concepts.

How much foot traffic can a food truck expect in ZIP 93933?

ZIP 93933 scores 13.2/20 on the EPA walkability index, rated "Walkable". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 93933

Opportunity Score

79 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 93933 sits in the above-average walkability at 13.2/20 on the EPA index. Median income runs 24% above the national median — $92,625 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 93933 is an urban area with moderate foot traffic. with a population of 27,617 and household incomes above the national median ($92,625). There are 39 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,617

Population

$92,625

Median Income

+24% vs. national

Urban

Area Type

13.2/20

Foot Traffic

Walkable

Median Age: 35.5 — mixed-age market, broad menu appeal.

College-Educated: 27.1% — balanced market for quality & value.

Competition

Food service establishments in ZIP 93933.

Sit-Down Restaurants

6.5 per 10K residents

Fast Food / Counter

7.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,780

2BR Fair Market Rent

$2,015

Median Gross Rent

$780 K

Median Home Value

Bank Branches

$400 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $330–$530 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.