Is ZIP 95012 a good market for a food truck?

ZIP 95012 scores 76/100 on our food truck opportunity index — a good market. The score is calculated from walkability, median income, population density, and existing food truck competition.

What is the median household income in ZIP 95012?

The median household income in ZIP 95012 is $79,903, 7% above the national median of $74,580. Moderate incomes support a balance of quality and value-priced menus.

How much foot traffic can a food truck expect in ZIP 95012?

ZIP 95012 scores 14.3/20 on the EPA walkability index, rated "Very Car-Dependent". Foot traffic is present. A consistent location near offices or transit can build a reliable customer base.

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Food Truck Market: ZIP 95012

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95012 has strong foot traffic at 14.3/20 on the EPA walkability index. Income near the national average ($79,903). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95012 is an urban area with moderate foot traffic. with a population of 11,147 and household incomes above the national median ($79,903). There are 14 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

11,147

Population

$79,903

Median Income

+7% vs. national

Urban

Area Type

14.3/20

Foot Traffic

Very Car-Dependent

Median Age: 27.9 — young market, strong street food demand.

College-Educated: 4.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95012.

Sit-Down Restaurants

8.1 per 10K residents

Fast Food / Counter

4.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,600

2BR Fair Market Rent

$1,499

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$85 K deposits

Commissary estimate: This is a high-cost area. Monthly commissary kitchen rentals typically run $310–$510 in markets like this.

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.