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Food Truck Market: ZIP 94124

Opportunity Score

62 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94124 has strong foot traffic at 16.0/20 on the EPA walkability index. Income near the national average ($80,509). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94124 is an urban area with high foot traffic. with a population of 34,475 and household incomes above the national median ($80,509). The area has 50 restaurants and just 3 food trucks — low competition with strong demand signals.

Area Profile

34,475

Population

$80,509

Median Income

+8% vs. national

Urban

Area Type

16.0/20

Foot Traffic

Very Walkable

Median Age: 39.7 — mixed-age market, broad menu appeal.

College-Educated: 18.0% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94124.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

5.2 per 10K residents

Fast Food / Counter

9.3 per 10K residents

What this means: Food trucks are 5.7% of the food scene here (3 trucks vs. 50 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,336

Median Gross Rent

$1 M

Median Home Value

Bank Branches

$130 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 3 food trucks registered here against 50 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.