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Food Truck Market: ZIP 94523

Opportunity Score

91 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94523 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 91% above the national figure — $142,586 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94523 is an urban area with moderate foot traffic. with a population of 34,592 and household incomes well above the national median ($142,586). There are 89 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

34,592

Population

$142,586

Median Income

+91% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 42.0 — older demographic, may prefer sit-down options.

College-Educated: 39.6% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94523.

Sit-Down Restaurants

12.4 per 10K residents

Fast Food / Counter

13.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,501

Median Gross Rent

$1.1 M

Median Home Value

Bank Branches

$2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.