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Food Truck Market: ZIP 94520

Opportunity Score

76 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94520 has strong foot traffic at 13.8/20 on the EPA walkability index. Income near the national average ($82,479). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94520 is an urban area with moderate foot traffic. with a population of 37,381 and household incomes above the national median ($82,479). There are 153 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

37,381

Population

$82,479

Median Income

+11% vs. national

Urban

Area Type

13.8/20

Foot Traffic

Walkable

Median Age: 35.0 — mixed-age market, broad menu appeal.

College-Educated: 19.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94520.

Sit-Down Restaurants

21.1 per 10K residents

Fast Food / Counter

19.8 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,197

Median Gross Rent

$600 K

Median Home Value

Bank Branches

$2.8 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.