Home › California › ZIP 94589

Food Truck Market: ZIP 94589

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94589 sits in the above-average walkability at 12.4/20 on the EPA index. Median income runs 24% above the national median — $92,735 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94589 is an urban area with moderate foot traffic. with a population of 29,990 and household incomes above the national median ($92,735). There are 27 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

29,990

Population

$92,735

Median Income

+24% vs. national

Urban

Area Type

12.4/20

Foot Traffic

Walkable

Median Age: 40.6 — older demographic, may prefer sit-down options.

College-Educated: 16.2% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94589.

Sit-Down Restaurants

4.7 per 10K residents

Fast Food / Counter

4.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,219

Median Gross Rent

$540 K

Median Home Value

Bank Branches

$99 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.