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Food Truck Market: ZIP 94572

Opportunity Score

77 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94572 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 23% above the national median — $91,484 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94572 is an urban area with moderate foot traffic. with a population of 8,976 and household incomes above the national median ($91,484). There are 7 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

8,976

Population

$91,484

Median Income

+23% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 41.8 — older demographic, may prefer sit-down options.

College-Educated: 22.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94572.

Sit-Down Restaurants

3.3 per 10K residents

Fast Food / Counter

4.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,190

Median Gross Rent

$660 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.