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Food Truck Market: ZIP 94803

Opportunity Score

87 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94803 sits in the above-average walkability at 11.7/20 on the EPA index. Median income runs 59% above the national median — $118,447 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94803 is an urban area with moderate foot traffic. with a population of 27,659 and household incomes well above the national median ($118,447). There are 23 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

27,659

Population

$118,447

Median Income

+59% vs. national

Urban

Area Type

11.7/20

Foot Traffic

Walkable

Median Age: 42.3 — older demographic, may prefer sit-down options.

College-Educated: 31.5% — balanced market for quality & value.

Competition

Food service establishments in ZIP 94803.

Sit-Down Restaurants

3.3 per 10K residents

Fast Food / Counter

5.1 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,302

Median Gross Rent

$780 K

Median Home Value

Bank Branches

$120 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.