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Food Truck Market: ZIP 94806

Opportunity Score

63 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94806 has strong foot traffic at 14.8/20 on the EPA walkability index. Income near the national average ($86,034). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94806 is an urban area with moderate foot traffic. with a population of 62,546 and household incomes above the national median ($86,034). The area has 64 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

62,546

Population

$86,034

Median Income

+15% vs. national

Urban

Area Type

14.8/20

Foot Traffic

Very Car-Dependent

Median Age: 36.7 — mixed-age market, broad menu appeal.

College-Educated: 16.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94806.

Food Trucks

Low competition — room to establish

0.6 per 10K residents

Sit-Down Restaurants

4.0 per 10K residents

Fast Food / Counter

6.2 per 10K residents

What this means: Food trucks are 5.9% of the food scene here (4 trucks vs. 64 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,162

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$1.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 64 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.