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Food Truck Market: ZIP 94804

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94804 sits in the above-average walkability at 14.5/20 on the EPA index. Median income runs 22% above the national median — $91,037 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94804 is an urban area with moderate foot traffic. with a population of 44,891 and household incomes above the national median ($91,037). The area has 37 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

44,891

Population

$91,037

Median Income

+22% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 36.9 — mixed-age market, broad menu appeal.

College-Educated: 22.6% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94804.

Food Trucks

Low competition — room to establish

0.9 per 10K residents

Sit-Down Restaurants

3.3 per 10K residents

Fast Food / Counter

4.9 per 10K residents

What this means: Food trucks are 9.8% of the food scene here (4 trucks vs. 37 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,826

Median Gross Rent

$630 K

Median Home Value

Bank Branches

$110 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 37 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.