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Food Truck Market: ZIP 94801

Opportunity Score

75 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94801 has strong foot traffic at 13.7/20 on the EPA walkability index. Income near the national average ($81,728). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 94801 is an urban area with moderate foot traffic. with a population of 33,591 and household incomes above the national median ($81,728). There are 24 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

33,591

Population

$81,728

Median Income

+10% vs. national

Urban

Area Type

13.7/20

Foot Traffic

Walkable

Median Age: 34.7 — mixed-age market, broad menu appeal.

College-Educated: 12.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 94801.

Sit-Down Restaurants

2.7 per 10K residents

Fast Food / Counter

4.5 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,654

Median Gross Rent

$610 K

Median Home Value

Bank Branches

$100 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.