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Food Truck Market: ZIP 94964

Opportunity Score

69 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 94964 sits in the above-average walkability at 10.5/20 on the EPA index. Median income runs 54% above the national median — $115,192 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 94964 is an urban area with moderate foot traffic. with a population of 2,344 and household incomes well above the national median ($115,192).

Area Profile

2,344

Population

$115,192

Median Income

+54% vs. national

Urban

Area Type

10.5/20

Foot Traffic

Walkable

Median Age: 49.2 — older demographic, may prefer sit-down options.

College-Educated: 6.5% — value-focused market, keep prices competitive.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$-666,666,700

Median Gross Rent

$-670 M

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.