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Food Truck Market: ZIP 95112

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95112 has strong foot traffic at 14.5/20 on the EPA walkability index. Income near the national average ($89,103). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95112 is an urban area with moderate foot traffic. with a population of 57,373 and household incomes above the national median ($89,103). With 9 food trucks and 124 restaurants, this is an active food scene.

Area Profile

57,373

Population

$89,103

Median Income

+19% vs. national

Urban

Area Type

14.5/20

Foot Traffic

Very Car-Dependent

Median Age: 31.9 — mixed-age market, broad menu appeal.

College-Educated: 24.7% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95112.

Food Trucks

Moderate — proven market

1.6 per 10K residents

Sit-Down Restaurants

9.9 per 10K residents

Fast Food / Counter

11.7 per 10K residents

What this means: Food trucks are 6.8% of the food scene here (9 trucks vs. 124 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,186

Median Gross Rent

$970 K

Median Home Value

Bank Branches

$3.4 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.