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Food Truck Market: ZIP 95116

Opportunity Score

64 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95116 has strong foot traffic at 14.6/20 on the EPA walkability index. Income near the national average ($85,818). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95116 is an urban area with moderate foot traffic. with a population of 48,042 and household incomes above the national median ($85,818). The area has 50 restaurants and just 5 food trucks — low competition with strong demand signals.

Area Profile

48,042

Population

$85,818

Median Income

+15% vs. national

Urban

Area Type

14.6/20

Foot Traffic

Very Car-Dependent

Median Age: 37.5 — mixed-age market, broad menu appeal.

College-Educated: 14.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95116.

Food Trucks

Low competition — room to establish

1.0 per 10K residents

Sit-Down Restaurants

5.0 per 10K residents

Fast Food / Counter

5.4 per 10K residents

What this means: Food trucks are 9.1% of the food scene here (5 trucks vs. 50 restaurants). Moderate truck presence — demand is proven but not saturated.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,059

Median Gross Rent

$860 K

Median Home Value

Bank Branches

$290 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 5 food trucks registered here against 50 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.