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Food Truck Market: ZIP 95123

Opportunity Score

88 / 100 Excellent

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95123 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 93% above the national figure — $144,276 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95123 is an urban area with moderate foot traffic. with a population of 69,677 and household incomes well above the national median ($144,276). There are 107 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

69,677

Population

$144,276

Median Income

+93% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 38.0 — mixed-age market, broad menu appeal.

College-Educated: 32.3% — balanced market for quality & value.

Competition

Food service establishments in ZIP 95123.

Sit-Down Restaurants

6.7 per 10K residents

Fast Food / Counter

8.6 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$2,976

Median Gross Rent

$1.2 M

Median Home Value

Bank Branches

$3.2 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.