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Food Truck Market: ZIP 95207

Opportunity Score

71 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95207 has strong foot traffic at 13.3/20 on the EPA walkability index. Income slightly below the national average ($69,455). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95207 is an urban area with moderate foot traffic. with a population of 52,414 and household incomes near the national median ($69,455). There are 104 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

52,414

Population

$69,455

Median Income

-7% vs. national

Urban

Area Type

13.3/20

Foot Traffic

Walkable

Median Age: 33.1 — mixed-age market, broad menu appeal.

College-Educated: 13.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95207.

Sit-Down Restaurants

9.0 per 10K residents

Fast Food / Counter

10.9 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,648

Median Gross Rent

$430 K

Median Home Value

Bank Branches

$3.5 M deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.