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Food Truck Market: ZIP 95209

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95209 sits in the above-average walkability at 13.1/20 on the EPA index. Median income runs 46% above the national median — $108,675 vs. $74,580 nationally. High foot traffic and real purchasing power make this one of the stronger food truck markets in the country. The tradeoff: commissary kitchen rates and permit fees are elevated to match.

Market Summary

ZIP 95209 is an urban area with moderate foot traffic. with a population of 47,409 and household incomes well above the national median ($108,675). The area has 29 restaurants and just 4 food trucks — low competition with strong demand signals.

Area Profile

47,409

Population

$108,675

Median Income

+46% vs. national

Urban

Area Type

13.1/20

Foot Traffic

Walkable

Median Age: 36.4 — mixed-age market, broad menu appeal.

College-Educated: 17.5% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95209.

Food Trucks

Low competition — room to establish

0.8 per 10K residents

Sit-Down Restaurants

3.0 per 10K residents

Fast Food / Counter

3.2 per 10K residents

What this means: Food trucks are 12.1% of the food scene here (4 trucks vs. 29 restaurants). Well-established truck culture — you'll need a strong concept to stand out.

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,766

Median Gross Rent

$490 K

Median Home Value

Bank Branches

$97 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Low Competition, Proven Demand

Only 4 food trucks registered here against 29 restaurants. Dining demand is proven and truck competition is minimal. This is a strong setup.