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Food Truck Market: ZIP 95301

Opportunity Score

68 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95301 has decent foot traffic at 11.8/20 on the EPA walkability index. Income slightly below the national average ($68,349). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95301 is an urban area with moderate foot traffic. with a population of 43,009 and household incomes near the national median ($68,349). There are 42 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

43,009

Population

$68,349

Median Income

-8% vs. national

Urban

Area Type

11.8/20

Foot Traffic

Walkable

Median Age: 33.5 — mixed-age market, broad menu appeal.

College-Educated: 9.1% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95301.

Sit-Down Restaurants

4.4 per 10K residents

Fast Food / Counter

5.3 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,285

Median Gross Rent

$390 K

Median Home Value

Bank Branches

$410 K deposits

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.