Home › California › ZIP 95341

Food Truck Market: ZIP 95341

Opportunity Score

67 / 100 Good

Based on walkability, population density, income levels, and food truck competition.

Market Profile

ZIP 95341 has strong foot traffic at 13.4/20 on the EPA walkability index. Income slightly below the national average ($57,342). Lunch and quick-service formats do well here. Premium pricing is harder to sustain than in high-income urban cores — keep your menu math tight.

Market Summary

ZIP 95341 is an urban area with moderate foot traffic. with a population of 36,385 and household incomes near the national median ($57,342). There are 12 restaurants here but no registered food trucks — an untapped market with proven dining demand.

Area Profile

36,385

Population

$57,342

Median Income

-23% vs. national

Urban

Area Type

13.4/20

Foot Traffic

Walkable

Median Age: 26.6 — young market, strong street food demand.

College-Educated: 4.9% — value-focused market, keep prices competitive.

Competition

Food service establishments in ZIP 95341.

Sit-Down Restaurants

1.9 per 10K residents

Fast Food / Counter

1.4 per 10K residents

Operating Costs

Local cost levels affect commissary kitchen rates, permits, and event vendor pricing.

$1,242

Median Gross Rent

$330 K

Median Home Value

What to Expect Here

Fixed Location Beats Roaming

High-foot-traffic areas reward consistency. If you can secure a recurring spot near offices or transit stops, build your weekly schedule around it. Regular customers drive more revenue than novelty seekers.

Price for the Market

This is a price-sensitive ZIP. Operators who succeed here lead with value — generous portions, clear value signals, combo deals. A $15 entrée is a hard sell when the median income is $57,342.

Young Market Dynamics

Median age under 32 and solid walkability is a good combination for street food. Late lunch and post-work hours tend to outperform breakfast in younger markets. Social media discovery works here too.